Overview
Addax & Gold is a multi-sector brand spanning real estate, hospitality, and technology. The project focused on creating a unified brand identity that could represent these different areas under one strong name.
Role
Brand Designer
Scope
Logo Design
Social media design
Brand strategy
Social Media Design
Timeline
2 Weeks
Solution
I developed a visual identity built around a refined and flexible logo system. The direction was designed to feel premium, modern, and adaptable across different brand applications. The brand mark was designed
Process
The icon is designed to convey a sense of professionalism, urbanity, and modernity, aligning with the brand's identity and values.
Skyscrapers are often associated with corporate headquarters, financial institutions, and major business centers.
The inclusion of a skyscraper silhouette in the icon conveys a sense of professionalism, authority, and credibility, positioning the brand as a trusted and reputable entity within its industry.
The Wordmark features a Serif typeface. Serif typefaces are known for their classic and elegant appearance. By opting for a serif font, the logo exudes a sense of refinement and sophistication, reflecting the high-quality services or products offered by Addax and Gold.
Outcome
The result was a cohesive brand identity that gives Addax & Gold a distinct and consistent presence. The system provides a strong foundation for the brand to grow across real estate, hospitality, and technology.